Concept Foundation is partnering the World Health Organization project “Art for Health” (A4H), launched by the Department of Reproductive Health and Research. The goal of this project is to use art to increase awareness about, and promote action towards, improving sexual and reproductive health around the world, especially the health of women and children.

The art commissioned for A4H is designed as a call to action, encouraging the viewer to participate in a unified effort to improve the lives of women of the present and future generations. The artwork also aims to change the stereotypical representation of underprivileged women as passive victims of circumstances with an image that shows these women as willing and capable partners in the advancement of women’s health.

In 2006, the artist, Ms Elisabetta Farina, was commissioned to produce the first series of paintings. Using a style originally developed during the Pop Art movement, the artist produced a set of paintings portraying positive images of women from diverse ethnic and social backgrounds.

The WHO Department of Reproductive Health and Research has 62 paintings of various sizes, which are available for display at exhibitions, congresses and other meetings and events. They can also be used for campaigns (for printing on posters, calendars, cards, handbags, etc.) related to promotion of women’s and children’s health.

As an active partner, Concept Foundation will participate in the promotion of A4H as part of the “Women Create Life” programme carried out through the Partnership for Maternal, Newborn and Child Health (PMNCH).

Please check back with us to learn more about A4H and look out for an exciting range of products and materials which will become available in coming months. You will be able to purchase them through this website. Watch this space!